Many online store platforms and solutions by default have at least product price, stock availability, titles, and descriptions on display. Product images will have the following data displayed if clicked: The optimized product images will show in Google Images search results displaying their titles, website, and stock availability. Product images in Google Search can still be seen without the tag. Product images in rich results will have a tag that indicates that it is, in fact, a product that can be bought online. To be able to qualify for rich results in Google search, the necessary markups have to be added to your products. When product-related keywords are searched within Google Search or Images, products that have optimized its data for the search engine will show differently than regular images in the search. Especially, if in your content marketing strategy images have a high priority, taking the time of optimizing them would be a crucial step. It makes discoverability of your website or business through high-quality and relevant pictures possible.Īlways use relevant keywords and search terms in your images to maximize the visibility of your website images and gain organic traffic to your website. High-quality images of every kind have become a big part of content marketing, and utilizing it, is essential in every organic marketing strategy. Optimizing product images is an important method to consider to grow organically.

Ranking high in images will get you free visibility on the wanted keywords and drive organic traffic to your website and business.įor example, a new online store can achieve higher image positions that can be seen within highly targeted keywords and drive organic traffic to its products. Ranking in top images in some cases can be easier than ranking in the equivalent keyword in Google Search. When images are properly optimized, the images can bring more visibility and traffic from the search engine.Īs Google Images are integrated into Google Search, an image position on top of organic search results is often shown.

Search google for this image